for decades and still counting, with super concentrate has led the pack in the market; ensuring families have cleaner and fresher dishes meal after meal. You can count on the Liquid power to give you fantastic performance over and over again with the tiniest drop that gets the job done with speed. liquid with super concentrate has led the pack in the dish washing market; ensuring families have cleaner and fresher dishes meal after meal. You can count on the Liquid power to give you fantastic performance over and over again with the tiniest drop that gets the job done with speed. #1 dish washing liquid with its superior grease cutting power is super concentrated, so only one squirt is enough to power through the greasiest pile of dishes for spotless and sparkling clean dishes. This means your dishes will be cleaner faster and you’ll have more time to enjoy doing the things you love.